About

About

About

Photo of Max Matson
Photo of Max Matson

01

My Story

Navigating the AI industry for years and bouncing between nonprofits, Fortune 500s, agencies, and the scrappy startup scene has equipped me with a diverse toolkit. I apply this eclectic background to deliver top quality content, innovative strategies, creative insights, and streamlined operations to organizations of any size.

01

My Story

Navigating the AI industry for years and bouncing between nonprofits, Fortune 500s, agencies, and the scrappy startup scene has equipped me with a diverse toolkit. I apply this eclectic background to deliver top quality content, innovative strategies, creative insights, and streamlined operations to organizations of any size.

01

My Story

Navigating the AI industry for years and bouncing between nonprofits, Fortune 500s, agencies, and the scrappy startup scene has equipped me with a diverse toolkit. I apply this eclectic background to deliver top quality content, innovative strategies, creative insights, and streamlined operations to organizations of any size.

02

Work History

Matson Enterprise (ATL, GA)┃Founder & Chief Creative┃July '20 - Current

PlayerZero AI (ATL, GA)┃Head of Marketing┃September '22 - April '24

Future of Product (ATL, GA)┃Creator & Host┃April '23 - November '23

Apollo Creative (DEN, CO)┃Interim Marketing Director┃October '21 - September '22

Live PIF (NYC, NY)┃Lead Designer┃March '20 - March '21

Klyxx Creative (NYC, NY)┃Growth Marketing Lead┃December '19 - April '21

The Fair Housing Center (TOL, OH)┃Marketing & Data Intern┃May '18 - Sep '18

02

Work History

Matson Enterprise (ATL, GA)┃Founder & Chief Creative┃July '20 - Current

PlayerZero AI (ATL, GA)┃Head of Marketing┃September '22 - April '24

Future of Product (ATL, GA)┃Creator & Host┃April '23 - November '23

Apollo Creative (DEN, CO)┃Interim Marketing Director┃October '21 - September '22

Live PIF (NYC, NY)┃Lead Designer┃March '20 - March '21

Klyxx Creative (NYC, NY)┃Growth Marketing Lead┃December '19 - April '21

The Fair Housing Center (TOL, OH)┃Marketing & Data Intern┃May '18 - Sep '18

02

Work History

Matson Enterprise (ATL, GA)┃Founder & Chief Creative┃July '20 - Current

PlayerZero AI (ATL, GA)┃Head of Marketing┃September '22 - April '24

Future of Product (ATL, GA)┃Creator & Host┃April '23 - November '23

Apollo Creative (DEN, CO)┃Interim Marketing Director┃October '21 - September '22

Live PIF (NYC, NY)┃Lead Designer┃March '20 - March '21

Klyxx Creative (NYC, NY)┃Growth Marketing Lead┃December '19 - April '21

The Fair Housing Center (TOL, OH)┃Marketing & Data Intern┃May '18 - Sep '18

03

Competencies

Content

  • Video editing & animation (Premiere Pro, After Effects, Runway, Final Cut Pro)

  • Writing & storytelling (blogs, newsletters, articles, white papers, ads, social, etc.)

  • Hosting (podcasts, interviews, YouTube/TikTok/IG videos, events, webinars)

  • Music production & general audio production (Logic, Maschine)

  • Podcast production & management (OBS, Zencastr, Garageband, Logic)

  • Honestly, I just love making, consuming and thinking about content, if I'm not doing it for my job, I'm doing it in my spare time.

Design

  • Design for ads, social posts, emails, etc. (Figma, Photoshop)

  • Web design, UX, & no-code development (Figma, Framer, Webflow)

  • Illustration (Adobe Illustrator, Photoshop, Procreate, Midjourney)

  • Multi-media art (all physical mediums)

Marketing

  • Extensive B2B & B2C experience across nearly a dozen verticals.

  • SEO webmaster, content, technical, programmatic, backlink strategy, & keyword research expert (Search Console, Ahrefs, Semrush)

  • Paid ad management (LinkedIn, FB, IG, TikTok, Hulu)

  • PPC management (Google, Bing, YouTube)

  • Influencer campaigns

  • Organic social (IG, TikTok, Twitter, LinkedIn, YouTube)

  • Language-market-fit testing

  • Email marketing (Klaviyo, Hubspot, Mailchimp, Constant Contact)

Data & AI

  • Attribution modeling & funnel tracking (GA4, GTM, Data Studio, Koala, ClearBit, Looker, Segment)

  • Conversion-rate-optimization (Hotjar, Fullstory, Posthog)

  • Sentiment analysis via quantitative & qualitative study

  • Competitor & industry research

  • Smoke testing & top of funnel discovery testing

  • Pricing & market analysis (Excel/Sheets, R, Coda)

  • Data visualization & presentation

  • AI for automating data collection, refinement, analysis & presentation

  • AI for augmenting/scaling written content & illustration

Intangibles

  • Innate problem-solver

  • Grit

  • World-class team builder & skilled at recognizing burgeoning talent

  • Patient & positive manager who loves to teach & learn

  • Excellent at creating organizational structures

  • I love being a teammate

  • I always strive to be good to people - even in times of great stress or difficulty, that remains at the front of my mind


03

Competencies

Content

  • Video editing & animation (Premiere Pro, After Effects, Runway, Final Cut Pro)

  • Writing & storytelling (blogs, newsletters, articles, white papers, ads, social, etc.)

  • Hosting (podcasts, interviews, YouTube/TikTok/IG videos, events, webinars)

  • Music production & general audio production (Logic, Maschine)

  • Podcast production & management (OBS, Zencastr, Garageband, Logic)

  • Honestly, I just love making, consuming and thinking about content, if I'm not doing it for my job, I'm doing it in my spare time.

Design

  • Design for ads, social posts, emails, etc. (Figma, Photoshop)

  • Web design, UX, & no-code development (Figma, Framer, Webflow)

  • Illustration (Adobe Illustrator, Photoshop, Procreate, Midjourney)

  • Multi-media art (all physical mediums)

Marketing

  • Extensive B2B & B2C experience across nearly a dozen verticals.

  • SEO webmaster, content, technical, programmatic, backlink strategy, & keyword research expert (Search Console, Ahrefs, Semrush)

  • Paid ad management (LinkedIn, FB, IG, TikTok, Hulu)

  • PPC management (Google, Bing, YouTube)

  • Influencer campaigns

  • Organic social (IG, TikTok, Twitter, LinkedIn, YouTube)

  • Language-market-fit testing

  • Email marketing (Klaviyo, Hubspot, Mailchimp, Constant Contact)

Data & AI

  • Attribution modeling & funnel tracking (GA4, GTM, Data Studio, Koala, ClearBit, Looker, Segment)

  • Conversion-rate-optimization (Hotjar, Fullstory, Posthog)

  • Sentiment analysis via quantitative & qualitative study

  • Competitor & industry research

  • Smoke testing & top of funnel discovery testing

  • Pricing & market analysis (Excel/Sheets, R, Coda)

  • Data visualization & presentation

  • AI for automating data collection, refinement, analysis & presentation

  • AI for augmenting/scaling written content & illustration

Intangibles

  • Innate problem-solver

  • Grit

  • World-class team builder & skilled at recognizing burgeoning talent

  • Patient & positive manager who loves to teach & learn

  • Excellent at creating organizational structures

  • I love being a teammate

  • I always strive to be good to people - even in times of great stress or difficulty, that remains at the front of my mind


03

Competencies

Content

  • Video editing & animation (Premiere Pro, After Effects, Runway, Final Cut Pro)

  • Writing & storytelling (blogs, newsletters, articles, white papers, ads, social, etc.)

  • Hosting (podcasts, interviews, YouTube/TikTok/IG videos, events, webinars)

  • Music production & general audio production (Logic, Maschine)

  • Podcast production & management (OBS, Zencastr, Garageband, Logic)

  • Honestly, I just love making, consuming and thinking about content, if I'm not doing it for my job, I'm doing it in my spare time.

Design

  • Design for ads, social posts, emails, etc. (Figma, Photoshop)

  • Web design, UX, & no-code development (Figma, Framer, Webflow)

  • Illustration (Adobe Illustrator, Photoshop, Procreate, Midjourney)

  • Multi-media art (all physical mediums)

Marketing

  • Extensive B2B & B2C experience across nearly a dozen verticals.

  • SEO webmaster, content, technical, programmatic, backlink strategy, & keyword research expert (Search Console, Ahrefs, Semrush)

  • Paid ad management (LinkedIn, FB, IG, TikTok, Hulu)

  • PPC management (Google, Bing, YouTube)

  • Influencer campaigns

  • Organic social (IG, TikTok, Twitter, LinkedIn, YouTube)

  • Language-market-fit testing

  • Email marketing (Klaviyo, Hubspot, Mailchimp, Constant Contact)

Data & AI

  • Attribution modeling & funnel tracking (GA4, GTM, Data Studio, Koala, ClearBit, Looker, Segment)

  • Conversion-rate-optimization (Hotjar, Fullstory, Posthog)

  • Sentiment analysis via quantitative & qualitative study

  • Competitor & industry research

  • Smoke testing & top of funnel discovery testing

  • Pricing & market analysis (Excel/Sheets, R, Coda)

  • Data visualization & presentation

  • AI for automating data collection, refinement, analysis & presentation

  • AI for augmenting/scaling written content & illustration

Intangibles

  • Innate problem-solver

  • Grit

  • World-class team builder & skilled at recognizing burgeoning talent

  • Patient & positive manager who loves to teach & learn

  • Excellent at creating organizational structures

  • I love being a teammate

  • I always strive to be good to people - even in times of great stress or difficulty, that remains at the front of my mind


Life is short, and the best part of it is making things.

Get in contact
today and

let's
make something cool

Life is short, and the best part of it is making things.

Get in contact
today and

let's
make something cool

Life is short, and the best part of it is making things.

Get in contact
today and

let's
make something cool